Mission · Vision · Goals
Committed to Community, Youth, Earth, and Agri-Business
Mission
To grow sustainable food networks led by youth—empowering young people with STEAM-based agricultural education, entrepreneurship skills, and climate-smart leadership so they can build healthier communities and ecosystems.
Vision
A future where youth:
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Understand where their food comes from
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Use STEAM skills to solve real-world problems
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Lead their own ag-based ventures and community projects
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Shape a resilient, equitable food system for their neighborhoods and beyond
Goals
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Cultivate Leaders: Develop confident, youth-led ambassadors for agriculture and environmental stewardship.
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Expand Access: Bring hands-on agriculture, garden education, and healthy food experiences to inner-city youth and schools.
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Support Youth Businesses: Help young people launch and grow agri-businesses and value-added products.
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Build Climate-Smart Practices: Promote hydroponics, composting, conservation, and smart resource use across programs.
Our Founder
Kendall Rae Johnson
Kendall Rae Johnson is a city kid with a country-sized love for growing things. 🌱 At just 10 years old, she became the youngest certified farmer in the United States, turning her curiosity about seeds and soil into a full-blown mission to help other kids grow, too.
From her home base in Southwest Atlanta, Kendall Rae runs Kendall Rae’s Green Heart, a youth-led nonprofit that teaches kids how to garden, start small businesses, protect the planet, and dream big. When she’s not checking on her collards, kale, and lettuce or bottling Kendall Beelicious Honey, you can find her leading farm tours, designing cool ag projects, or speaking to grown-ups about why kids deserve a seat at the table (and on the tractor!).
Kendall Rae believes that every kid has a “green heart” waiting to shine. Through fun, hands-on programs, she’s growing a new generation of leaders who know how to feed their communities, protect the earth, and build the future—one seed, one idea, and one smile at a time. 🌎💚
When youth grow food, they grow confidence, leadership, and economic power.
Our Impact
In Numbers
+5k
Youth farmers trained across Georgia
Over 5,000 Youth Supported
+5k
Hands-on agriculture & STEAM programs
Over 5,000 Youth in Schools, Organizations, Homeschool Co-Ops Supported
100
Youth marketplaces & farm-based businesses
50
School & community partnerships statewide
85%
Workforce pathways in farming & beekeeping
Afro-Tech
Partnership Featured Spotlight
Prairie View A&M x Kendall Rae Johnson
Kendall Rae Johnson is set to launch the program “Activate” in partnership with Prairie View A&M University’s (PVAMU) College of Agriculture, Food, and Natural Resources that will connect middle school students virtually with professors, faculty, and staff, PVAMU Community Services CoordinatorPoppy (Jocelynn) Johnson confirmed to AFROTECH™ amid Rae Johnson’s visit to the campus on Saturday, Oct. 25.
Local Programs
Why Youth-Led Matters
Kool Kids Grow
Kool Kids Grow is our after-school garden and 4-H STEAM club that turns garden into a living classroom. Kids get their hands in the soil, learn how food is grown, practice money and business skills, and explore real careers in agriculture, STEM, and entrepreneurship—all while having fun, making friends, and growing their confidence. 🌱✨
Cultivate & Educate
In partnership with the City of Atlanta Department of City Planning, Cultivate & Educate brings residents onto urban farms and community spaces for hands-on learning in soil, hydroponics, and sustainable farming.
Kendall Kids Marketplace
Kendall’s Kids Marketplace is a youth-run pop-up market where young growers and creators turn their ideas into real businesses. From fresh produce and honey to handmade crafts and ag-inspired products, kids learn how to price, brand, and sell their goods while practicing confidence, customer service, and money skills in a fun, community-focused space.
Youth Are Not the Future — They Are the Present.
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Your questions, answered
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